| The
name of our company may or may not be familiar to you, but our
reputation for quality and craftsmanship is nearly five decades
old. |
| The
company was founded in 1956 as Do-All Assemblers, Inc.
by Angelo and Josephine De Angelis. During the next 20
years Do-All evolved into a significant presence in the
housewares industry. It was the major supplier to Detecto Scales
of most of its hampers and accessory parts, including pieces
that were quilted, silk-screened and vacuum formed. Do-All
became responsible for a large portion of Detecto's hampers,
wastebaskets, and scale mats, and, in the process, developed a
reputation as one of the nation's finest quilters and
subcontractors in the industry. |
| In
1976 Do-All became a prime resource for housewares instead of a
subcontractor. A new company, Raja Products Co., Ltd.,
was formed. However, the commitment to excellence in the field
of goods for the bath remained unchanged, as Raja began to
manufacture and market its own line of hampers and related
accessories. The scope of Raja’s business then expanded to
include the importing and distributing of scales and other
household items from Europe. |
| Due
to the tremendous growth in Raja's scale business and in order
to become a scale specialist, a decision was made in 1989 to
discontinue the manufacturing of all other items. At the same
time, Raja expanded its scale line, changed its packaging, added
new merchandisers, and introduced a new trade name " Sterling®
". |
| In
1991 Raja began distribution of an extensive line of electronic
and mechanical diet and kitchen scales and other kitchen
accessories. This line has grown to become an important
complement to the Sterling® bath line. In 1997 the
Sterling® line was greatly expanded to include more diet and
kitchen scales, timers, and accessories. |
| In
the future, we intend to further expand our line by introducing
new electronic bath scales, more household scales, and to
include more stationery, parcel, and other specialty weighing
devices. Our line of pet scales, which was introduced in 2000,
is an example of our producing scales tailored to specific
market needs. The goal of Sterling® scales will be to
bring to market products that are unique, exemplify excellence
of both design and craftsmanship, and appeal to the
discriminating consumer. |
| To
better serve its growing customer base, in December of 1999 Raja
moved to new facilities in Hamilton, NJ. In January, 2004, we
changed our corporate name to Sterling Home Products, Inc.
to better reflect the nature of our business and our trademark
brand, Sterling® |
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